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It was the summer of 1969: Man took his first walk on the moon. Nearly 450,000 people gathered in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened the first Gap store in San Francisco, California with the goal of creating a store experience that was easy for the customer and offered a wide selection of fits and styles.


Since 1969, customers have looked to Gap for updated, casual clothing and accessories that help them express their own personal sense of style. Today, Gap continues to be the best destination for wardrobe essentials such as T-shirts, hoodies, great-fitting pants and denim. What began as one brand has grown to include Gap, GapKids and babyGap.


Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world.

  • 1969

    The First Gap store opens at 1950 Ocean Avenue in San Francisco, California, selling Levi Strauss merchandise, as well as records and tapes. The music sales were discontinued after 6 months.
  • 1972

    Through quirky ads and having plenty of products in stores, Gap is well on its way to forging its identity as THE place to go for jeans since "whatever your shape, size or sex, we've got you covered".
  • 1973

    Gap debuts its iconic "Fall into the Gap" jingle.
  • 1978

    Gap's "racy" open fly ad touting store openings was a fun way to introduce new customers to the world of Gap.
  • 1984

    Gap reinvents the classic t-shirt and introduces the Pocket-t in 21 colours in time for the Holiday season.

    Gap unveils a major store redesign with an open, contemporary atmosphere featuring tables to display folded merchandise instead of clothing hung on racks.

  • 1987

    The first Gap store outside the United States opens in metropolitan London, England.
  • 1988

    Gap introduces its now iconic blue square logo.
  • 1992

    Supermodels wearing Gap white denim jeans and matching woven shirts grace the cover of Vogue magazine's 100th anniversary issue.
  • 1993

    Gap enters France, opening a "store" in Galeries Lafayette department store in Paris.
  • 1995

    The first Gap store in Asia opens within the Hankyu department store, in Tamagawa, Japan.
  • 1996

    Gap introduces an intimate apparel line in 40 select stores.
  • 1999

    Gap introduces its first limited edition product - vintage-inspired jeans named "1969" in honour of the year Gap was founded.
  • 2008

    Gap launches three new (PRODUCT) RED designs for World AIDs Day.
  • 2010

    Gap opens in Australia. The first store opens in Melbourne and is followed with another store in Sydney.

    Gap arrives in Italy with a flagship store opening in Milan!

  • 2013

    Gap launches its first store in Brazil.
  • 2014

    Gap celebrates 45 years #since1969

    Dress Normal is a celebration of individual style.

    Be proud of who you are and what you wear.